'A hunk of wood and some magnets'


How an underdog guitar, the Fender Stratocaster, became the soulof rock 'n' roll

by GREG QUILL - ENTERTAINMENT COLUMNIST - The Toronto Star - April 10, 2004

"There's no sensation like it ... when you switch on a Fender amp and hear that characteristic `thop' sound, and the whispering hum of the pickups waiting to make a noise ... and then the crisp, bright, deep tone of the low E string, so vibrant, so masculine, and you see heads turn and the crowd start to draw close.

"That's a great feeling."

Toronto rocker and veteran guitarist Danny Marks is putting into words what he feels every time he sets his machine — he calls his favourite Stratocaster "Daddy's little moneymaker" — in motion. He relishes this moment as he recalls it, and though it has happened often enough to pass below his consciousness for more than 30 years, this ritual is sacrosanct, the ceremonial preparation for the psycho-spiritual surge that comes when vibrating strands of steel are transformed mysteriously by magnets and coiled wire into electric sound.


" 1958 Gibson L5"

Daddy's Little Money Maker (not shown) is my Blue Strat

"Danny's July 1959 Sunburst Strat"
Click on picture above
to hear A Side of Danny Marks guitar!

"Danny's Fiesta Red 58 Maple Neck"
Click on picture above
to hear this Surfin' Safari guitar!

A big sound. The sound of Leo Fender's solid body electric guitar, the Stratocaster, enduring icon of the rock 'n' roll age.

"The Stratocaster does everything," continues Marks, who has just finished recording Big Town Boy, a CD paying tribute to the music Toronto's first guitar gods helped make — "guys like Freddie Keeler, who played with David Clayton-Thomas and The Shays, and Robbie Robertson, with The Hawks.

"The Stratocaster is architecture ... with the cutaway design, the fins ... you fall into it from the back and the front. It's a really sexy thing, with a warm shape, nice curves, thin and not too heavy, and what seems like a very long neck. It's both male and female, but there's also something dangerous about a Strat.... It feels almost like a weapon when you sling that strap over your back. It's a very serious guitar. It can be sweet and it can be mean."

Architecture was almost certainly on Leo Fender's mind when he designed the Stratocaster — the first model was issued in 1954, the year Bill Haley recorded "Rock Around The Clock," which history arbitrarily defines as the official first progeny of rock 'n' roll — but he could not have known how compelling, comfortable and infinitely adaptable his guitar would become.

At first an exaggerated primitive space-age fantasy that alluded to the feats of height and speed in the U.S. Air Force's daredevil program to break the sound barrier, the Stratocaster was abandoned a few years later as passé, a relic of the pre-space age, like cars with massive tailfins and acres of moulded chrome fittings.

It was replaced in popularity by its predecessor, the unassuming and versatile Fender Telecaster, whose smaller size, tight, precise tone and gutsy responsiveness had endeared it to both country and blues guitarists, and by Gibson's hollow-body Les Paul and solid body SG instruments, which had a distinctively high level of sustain.

So the Strat languished until the mid-1960s, when Jimi Hendrix came around.

Hendrix began exploiting qualities — aesthetic, erotic, metaphorical and sonic — that few before him had known Fender's fantasy guitar possessed.

"It begged to be rocked," says Kim Mitchell, another of Toronto's enduring guitar legends. "It begged to be set on fire, swung over your head.... It wanted to be in the hands of someone with a very strange personality. It wanted to be plugged into a stack of Marshall amps and made to roar.

"The Strat rules!" Mitchell exclaims. "It might not have changed the world, but it sure has changed the lives of a lot of little girls."

As important as the Stratocaster is to rock, and despite its place as the prototype of all that followed in electric guitar technology, it was a latecomer, the culmination of a process that began in the 1920s when guitarists began experimenting with ways of making themselves heard above the rest of the band.

Resonators — sound-reflecting metal bowls inserted inside the guitar's wooden frame — and 12-string guitars with bigger bodies and twice the number of strings were early physical manifestations of the guitarist's desire to be heard, other than as a chording adjunct of the rhythm section.

Bottle-neck slides were used by blues and country pickers on acoustic guitars to simulate and sustain the tonal qualities of the human voice, but it wasn't until the West Coast jazz and country guitarist Les Paul in the 1940s more or less perfected the magnetic pick-up that the instrument we've come to associate with rock 'n' roll found its voice and its destiny.

The first pick-up was an ad hoc hybrid microphone in which magnets and tightly coiled copper wire transmuted the vibrations of steel strings into sound via an electric amplifier — the apparatus first used in American country music by players of the lap-steel and pedal-steel guitars.

"It was the jazz guys, particularly Charlie Christian in Benny Goodman's band, who got there first," says Rik Emmett, former frontman for the hard rock trio Triumph, a Canadian guitar hero since the 1970s, and a teacher of some renown.

"They used electrified hollow-body guitars for the first time to give them the volume to play single-note lines that matched the saxophone and trumpet. It was no longer a chording instrument.... The guitar could finally talk, it could sing.

"That was when Leo Fender and Les Paul started their war — how to make it louder. And that's when rock 'n' roll began, first with T-Bone Walker using the electric guitar front and centre as a lead instrument. And from there, it's a straight line to B.B. King to Chuck Berry to Keith Richards to Eric Clapton and Jimi Hendrix."

The evolution of the electric guitar has social and cultural overtones, as well as industrial implications, York University professor and musicologist Rob Bowman points out.

"It was more complex than making noise," Bowman says. "In the late 1940s and early 1950s, record companies and producers were encouraging cross-pollination between segregated black and white musicians, between white country music and black rhythm `n' blues.

"In Memphis, Sam Phillips was beginning to record white country singers performing `black' music, and decided to divest the studio bands of country music identifiers such as steel guitar, mandolin and fiddle," he continues. "The guitar, the only expressive instrument R&B and country music had in common, suddenly became extremely important, particularly when it was picked up by the so-called rebels of rockabilly, and became associated with youth, emotional intensity, energy.... It was a way of asserting the identity of a new kind of music."

The popularity of the electric guitar also grew because it was affordable, portable and extremely versatile, says Jeff Healey, the Toronto guitar legend, blind from infancy, who is credited with having developed a radical playing technique — with the instrument on his lap, and using both hands to play chords, stretch and pick the strings.

"Technology made that possible for the guitar to emerge from the background, to come to the front of the stage," Healey says. "In the hands of people like Scotty Moore (Elvis), James Burton (Ricky Nelson), Carl Perkins, Albert King, Chuck Berry and Lonnie Mack, it very quickly became obvious you could use the guitar to make as many sounds as you could imagine.

"And it didn't cost an arm and a leg."

The electric guitar was synonymous with rebellion, recalls Domenic Troiano, another Toronto guitar warrior, whose best work with Bush, Mandala, The James Gang and Guess Who, as well as several solo projects, was recently released on a 20th Century Masters anthology on Universal Music.

"You could play it any way you wanted. There were no rules," Troiano says. "There was no structure to it. It didn't have the mechanics of the piano, which I found too restrictive as a child. The electric guitar is just a hunk of wood and some magnets, and no one could have foreseen what it became ... this fluid thing with endless possibilities. You can sustain notes, bend them into new shapes, distort them a hundred different ways.... That was the sound that spoke to me."

And it spoke to Fred Keeler, one of Toronto's most innovative guitarists during Hogtown's R&B glory days in the early '60s, when Robbie Robertson was the reigning local guitar slinger, and Keeler tagged his every lick backing David Clayton-Thomas in The Shays.

"I learned from watching Robbie play — every guitarist in town did in those days," Keeler remembers. "But it wasn't till I heard Hendrix's work on `Purple Haze' that I understood the possibilities of overdrive and distortion. This was definitely not plinky guitar music. It was wild."

Plinky is not what the electric guitar does best. And no one would ever look at a Stratocaster, by the late 1960s the universal icon of the rock age, and expect to hear it go plink.

"You can't ignore the psychosexual origins of the instrument," Rik Emmett says. "It's a guitar with a voice, a loud voice, with its own language, punctuation and syntax. It will always demand to be heard. Danny Cidrone's brilliant solo on Haley and The Comets' `Rock Around The Clock', Chuck Berry's riff on `Johnny B. Goode', Hilton Valentine's primal arpeggio on The Animals' `House Of The Rising Sun,' Eddie Cochran's work on `Summertime Blues,' The Ventures' powerful surf rock ...

"But for all that, it's still a guitar, still fingers on strings, still the most intimate and personal form of instrumental expression, not unlike the guitar the Spanish balladeer of old used to play, serenading his sweetheart on the balcony.

"The difference is, when you plug this thing in and crank it, it's a pile-driver, pure and simple."